Ocular Jargon

Last Friday we shot our Fall 2012 Ad Campaigns for R&JC and...

Wed, 13 Jun 2012 13:34:00 -0700

R&JC

GGxRJC

R&JC + GGxRJC

R&JC

Last Friday we shot our Fall 2012 Ad Campaigns for R&JC and GGxRJC! It was one of the best shoots I’ve ever coordinated, casted & styled. The synergy was incredible from everyone involved, which made the turnout even more amazing! Here are a few sneak previews on what’s to come for Fall/Winter. Special thanks to Style House, VISION Models, Wunder Models, and Nehita Jewelry for being involved in this lovely project!

Update on the FIG Sample Sale

Wed, 13 Jun 2012 13:05:19 -0700

Sorry it’s been a while folks…things get hectic in this industry!! :) I’m very proud to announce we raised around $20K for Cedars-Sinai Hospital Pediatrics division!! Many thanks to The Cooper Design Space (Mona, could not have done this without you and Mr. Hirsh’s support), all the volunteers from FIG, Cedars staff, Two Boots Pizza & Umamicatessen for their lunch time donations (YUM!!!), Racked LA, Apparel News, and all the brands who donated to us + shoppers!

Thanks for the sample sale love Racked LA!

Thu, 17 May 2012 16:30:59 -0700

Thanks for the sample sale love Racked LA!

…and the Gossip Girl x Birchbox for the month of May has...

Mon, 14 May 2012 11:32:25 -0700

…and the Gossip Girl x Birchbox for the month of May has arrived!!! LOVE IT!!!!

The Fashion Industries Guild of Cedars-Sinai Hospital

Fri, 11 May 2012 12:37:47 -0700

The Fashion Industries Guild of Cedars-Sinai Hospital:

For more info on this amazing, long standing philanthropic organization!

I’m honored to be a part of the Fashion Industries Guild...

Fri, 11 May 2012 12:27:00 -0700

I’m honored to be a part of the Fashion Industries Guild of Cedars-Sinai Hospital for the last 3 years, with this year being on the Executive Board! With that said, I’ve been working very hard in reviving our infamous Charity Manufacturers Sale, which is happening next Friday, May 18th & 19th at the Cooper Design Space in Los Angeles.

Participating designers include: Romeo & Juliet Couture (and we’ll have some of our Gossip Girl collection included too!), Trina Turk, Guess?, Becca by Rebecca Virtue, J Brand, Karen Kane and HauteLook has also donated tons of goodies for the sale from various designers. PLUS miscellaneous juniors, baby & children lines. In summary, there is something for everyone!

All proceeds benefit the Pediatric Acute Care Center at Cedars AKA lil babies and children! I hope to see all of you next weekend getting your shop on for a cause! x0

One of my favorite beauty websites, BirchBox, teamed up with...

Fri, 11 May 2012 11:29:49 -0700

One of my favorite beauty websites, BirchBox, teamed up with CW’s Gossip Girl to create a GG themed beauty box for the month of May! Birchbox members are getting an exclusive discount of 30% off on all GGxRJC apparel purchased in the month of May at the GGxRJC E-shop! “RJCXOXOBIRCH” at checkout! (www.romeoandjulietcouture.com/shop)

On newstands today! Romeo & Juliet Couture “Tropical...

Fri, 11 May 2012 11:22:55 -0700

On newstands today! Romeo & Juliet Couture “Tropical Paradise” dress in the latest issue of People Style Watch! One of my faves from the collection—and totally wearing the sample this weekend :)

INTOUCH Magazine showed the GGxRJC line some love back in...

Wed, 21 Mar 2012 14:11:00 -0700

INTOUCH Magazine showed the GGxRJC line some love back in November 2011!

To celebrate our GGxRJC launch, Warner Brothers Creative team...

Wed, 21 Mar 2012 10:33:00 -0700

To celebrate our GGxRJC launch, Warner Brothers Creative team and I conceptualized a beautiful build-out window display at KITSON flagship store on Robertson Blvd in October for a 3 week program. The elaborate window display included a custom mirrored mosaic NYC skyline backdrop + LED lights, plasma screen with looped reel of the R&JC Commercial and Gossip Girl scenes.

It was super exciting to obtain a small feature within VOGUE...

Tue, 20 Mar 2012 00:36:00 -0700

It was super exciting to obtain a small feature within VOGUE Japan’s January 2012 issue. I attribute the beautiful, pink Vespa that was discovered on the more than full-day shoot all over the city! :)

Gossip Girl by Romeo & Juliet Couture F/W 12 Runway Show w/...

Tue, 20 Mar 2012 00:08:00 -0700

Gossip Girl by Romeo & Juliet Couture F/W 12 Runway Show w/ KTLA & Sunset Gower Studios, 3/18/12

R&JC first national spot commercial. 90 sec full version....

Mon, 19 Mar 2012 23:23:00 -0700

R&JC first national spot commercial. 90 sec full version. Styled by moi.

"Bad grammar, good advice”."

Mon, 19 Mar 2012 23:21:34 -0700

““Bad grammar, good advice”.”

More flicks from the F/W 2011 GGxRJC campaign. The sequin dolman...

Mon, 19 Mar 2012 21:37:00 -0700

More flicks from the F/W 2011 GGxRJC campaign. The sequin dolman dress (above) and the oversized, cascading beadwork tunic are some of my fave pieces of the collection. Darnell did an credible job on these shots.

4 shots from the Gossip Girl by Romeo & Juliet Couture...

Mon, 19 Mar 2012 21:25:00 -0700

4 shots from the Gossip Girl by Romeo & Juliet Couture Fall/Winter 2011 Ad Campaign. Darnell Scott (photographer) and I coordinated together to create the concept and theme for the first ad campaign—announced in WWD on 9/20/11.